September 06, 2006

When the budget doesn't stretch to TV...

build an Internet site and screen all the ads from last election that you might have liked to run this election, but couldn't because you couldn't really afford to even run any new ads.

At least that appears to be the Coalition's solution, judging on the basis of http://www.sendbeattieamessage.com/.

They're hoping for a viral marketing coup in the last few days. Hope away. The ads aren't good enough for any but the nerdiest to distribute them. They certainly don't rate compared to this John West classic.

Oh, and by the way guys, you didn't even need to build the site - YouTube have done it for you. So you could have just uploaded the ads and saved the money for the website and spent it on some radio ads instead!

Posted by Graham at September 6, 2006 11:02 PM
Comments

Seems that teambeattie is taking no risks with a protest vote. In response to the coalition's sendbeattieamessage website, rumours began on 4BC that people were being bombarded
by virus emails reportedly sent by Lawrence Springborg - an ALP tactic perhaps to try and scare people off logging on to coalition websites? Fun and Political Games indeed.

Posted by: Andrew at September 7, 2006 03:43 PM

I don't recall another site quite like this one. It's become common for the parties to put their ads up on their sites, but normally this is after the television campaign. In this case it is additional to the television campaign, and using different ads (though as I note, they're the ones they used last election, or appear to be).

Trying to get them to spread virally is also probably a first.

But others may have better recall than me.

Posted by: Graham Young at September 7, 2006 03:28 PM

Thanks. Is this the first time an Australian campaign see a site like this?

Posted by: Espen at September 7, 2006 03:23 PM

I think it only came out yesterday, and it is authorised by Geoff Greene, so presumably it is an official coalition site, although it could also just be a National Party one.

A friend sent me the link first because he heard it referred to on radio in the morning, and in the afternoon the Liberal Party was circulating emails to members urging them to pass the URL on.

Posted by: Graham Young at September 7, 2006 01:15 PM

Do you know when the site was released Graham and who specifically is behind it?

Posted by: Espen at September 7, 2006 12:57 PM
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